Trademarks play a vital role in protecting your intellectual property. As a result, putting the correct ones in place for all necessary areas is crucial. Yet, each year the United States Patent and Trademark Office (USPTO) turns down many trademark approval requests...
Ditching these trademark myths benefits your California business
In the 21st century, intellectual property has become more critical in the business environment than ever before. A trademark, for instance, guards your brand, preserves your business integrity and prevents consumer confusion. U.S. trademark law is complicated, giving...
3 ways to protect your company’s intellectual property
Whether you provide consulting services or manufacture a product, your company's intellectual property is among its most valuable assets. Intellectual property includes your trade secrets, copyrighted original works and business trademarks. Other companies or even...
What are the benefits of registering a copyright?
Writers, musicians, and other creative professionals work hard to create original works of art that benefit us all. Copyrights give creators power over the use of their own work. Some of the creative works protected by copyright laws include: Literary works (e.g....
What are my options if someone infringes my trademark?
While California business owners may be tempted to overlook their importance, trademarks can be vital to the profitability of an emerging business investment. Trademarks are a type of intellectual property that consist of letters, words and images that signify a...
What business owners should know about trade secrets
A business is often as successful as the elements that make it unique. There are many entities that fail after opening because they are unable to distinguish themselves from their competitors and do not produce distinctive products or services. When a California...
Trademark: understanding commercial use and classification
Branding can make or break a business. That’s why they spend a lot of time, money, and effort is distinguishing themselves from their competitors. One way to do this is to develop a strong portfolio of intellectual property that includes patents, copyrights, and...
What happens when a trademark is infringed?
Businesses put in time to establish their services and businesses and ensure they provide quality items to their clientele. One of the reasons they likely registered their trademark is because they wanted to distinguish themselves from the competition. However, there...
Intellectual property dispute with failed startup moves forward
In California, throughout the United States and around the world, innovation is happening with lightning speed. To compete and advance in the current climate, it is imperative to be forward thinking. That spurs improvements in myriad areas. Still, when some endeavors...
Do you really need a trademark or copyright?
Many California companies apply for copyrights or trademarks as part of their business branding strategy. Doing so can help establish the company's name and reputation in the marketplace. You can register a copyright or trademark to protect your creative works and to...
