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June 2020 Archives

Do you really need a trademark or copyright?

Many California companies apply for copyrights or trademarks as part of their business branding strategy. Doing so can help establish the company's name and reputation in the marketplace. You can register a copyright or trademark to protect your creative works and to minimize the chances of someone unlawfully representing your organization.

Registering a trademark only provides so much protection

When you register a trademark with the United States Patent and Trademark Office (USTPO), you might think you have no more work to do. While registering your trademark is a great way to protect your intellectual property, you will have to take some proactive steps to ensure you receive the full benefit of registered trademark protection.

How long do intellectual property rights last?

There are many different options that you can choose from when it comes to protecting your creative works. There are copyrights, trademarks, patents and trade secrets. You may sue anyone who uses any of these without your permission. Your intellectual property rights don't remain in effect forever. You should familiarize yourself with how long they do, though.

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