intellectual property

Innovation can never stop

The key to business success, at least prolonged success, is innovation. It can never stop. No matter how good a company's first or most popular product is, they have to keep striving to come up with new ideas that change the market yet again.It's a tall order. But...

Why your branding matters

At the heart of many intellectual property disputes is this issue: The infringement really damages the company's brand. It may do this by offering an inferior product, for instance, or by tricking people into buying a product that the company doesn't make. That either...

The wide range of intellectual property

Intellectual property theft is a serious issue that can cost you and your company millions of dollars. Part of the problem is that it can take on a wide range of forms, meaning you must know your rights and remain constantly vigilant to see if anyone violates them --...