Unfair competition is a broad term that includes a number of fraudulent, deceptive, and dishonest trade practices that one business may carry out against another. Statutes, regulations, and common law prohibit these practices. The law of unfair competition serves a number of purposes: to protect business investments used to distinguish itself and its image, to preserve the good will a business has with its customers, to deter a business from appropriating the good will of a competitor, to promote clarity and stability by encouraging consumers to rely on a merchant's good will and reputation, and to increase competition. A business entity or proprietor that is harmed by unfair competition generally has two remedies: injunctive relief (a court order restraining particular behavior) and money damages (compensation for losses). Consumers who are injured by unfair competition must pursue their claims under state and federal consumer protection laws.